While researching the effectiveness of spam on our computers, I found that pornography is the most popular type of spam advertisement followed by pharmacy drugs, and then Rolex watches. Spam is successful because of impulse purchases, so it's easy to see why a certain 'someone' feeling awfully lonely might be interested in a 'FREE SEX' spam message.
- Pornographic spam is 280 times as effective as spam advertising drugs in garnering online user 'clicks'.
- Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam.
- The third most successful variety is spam advertising Rolex watches, 0.0075 percent of which get clicked on, according to an analysis by CipherTrust, a large manufacturer of devices that protect networks from spam and viruses.